Assisting & Educating the consumer at the Point of Decision

The art of pairing food and wine is an age old tradition and has, in the past, been left to the Professionals.

 

In today's society of electronics and faster service, we have devised a way to make more information available to the consumer on the Retail Level.

Located in the wine department of retail locations, the VineMasters™ Interactive Kiosk is a dynamic educational advertising kiosk that enables consumers to make a buying decision that they will feel good about, as well as enabling wineries to promote their products at the Point of Decision. 

 

According to a Consumer Buying Habits Study done in 1995, “70% of purchasing decisions are made in the store, and 68% of those are impulse buys”.

 

The VineMasters™ proprietary software assists the consumer in pairing food with wine, or just selecting wine based on personal preferences.  The screens will guide the consumer through a set of questions such as entrée type, wine varietal, and price ranges to give them a list of what is available in the store right at that moment.

 

Throughout the unbiased selection process wineries will be able to promote their wines with label placements, as well as straight listing opportunities on the final screen.

 

 

 

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What is VineMasters™?